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Showing posts from March, 2015

Getting quality images for ecommerce websites

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Especially, in case of eCommerce the role played by images is really significant. When products are showcased to the prospects via web, there is always a limitation that the customers have no chance of direct interaction with the products. The only way to attract them towards the product and convince them to buy it is through high quality illustrative photos. Such an importance of quality images paves way to the dependence on professional companies offering photo editing and retouching services. However before seeking the help of a professional service provider for editing the product images , there are certain things to be taken care of while product photography. Have your camera, products and perfect lighting ready and take photos from diverse angles. Try to get simple and clear shots that reflect the properties of the product in best possible way. Capture the front, sides and back to get maximum details. After the basic shots are taken, go for some odd angles and persp...

Tips for making your logo a branding catalyst

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When you see a logo, it seems to be very simple but have you ever thought how much time and creative exercise lead to it? The process involves lot more than showcasing the skills of a designer. Anybody can place your brand name in a circle or square and call it logo. But will it work the way it should? Never! Logo is something that defines the level of professionalism a company exhibits. It reflects the identity and soul of a business; above all it is perhaps the very first thought that strikes a prospective customer’s mind when a company name or product is heard.  If you are looking forward to hire a company offering custom logo design services, make sure that the service provider is creatively profound and technically adept. They should have the capability to think out of the box. The professionals must be expert in handling all advanced tools for designing.  There are some important tips that can help a logo to stand separated from the herd with its perfection...